E-Commerce Stocks Face Holiday Season Headwinds
U.S. e-commerce growth slowed in Q2 despite outperforming overall retail sales, casting doubt on the sector's holiday season performance. The traditional post-Covid surge in online shopping appears to be losing momentum as consumers potentially return to brick-and-mortar stores.
Analysts note concerning parallels between e-commerce stocks and unwanted Christmas gifts—what should be a season of abundance risks delivering disappointing returns. Digital Commerce 360's analysis of Commerce Department data reveals a sequential slowdown, suggesting changing consumer behavior patterns.